You Pizza
Sydney’s original mobile woodfire pizza, You Pizza, like many startups, began small and quickly grew to become the go-to. From small backyard parties to catering for the City of Sydney NYE celebrations on the Cahill Express Way, Jason and his team focused on delivering the best pizza this side of Sydney. The only niggle they had was their image.
Background
They felt their logo did not align with their product. It didn’t communicate the origin or energy that was You Pizza. They wanted their customers to be transported back to that Italian holiday with every bite.
The Outcome
We decided they needed a complete departure from their look, so they could embrace all things Italian. The new brand would be all about the experience. Now, as you walk towards the truck, you feel like you’re stepping into an Italian piazza, with flower boxes, cobblestones and of course, the delicious aroma of pizza. The new logo is reminiscent of a classic 1950’s Italian film. It works across all collateral beautifully and still retains the essence of You Pizza.
Use the slider below to view the original logo and new logo.
Expertise
Brand Strategy
Brand Creation
Brand Guidelines
Marketing Collateral
Digital Content
Email Marketing
Vehicle Wrap
Event Signage
Merchandise Design
We’re thrilled with our new look…and the truck design is a real show stopper! It has added value to all our events whether big or small, it draws a crowd. We will definitely continue to use Twosome Creative for all our design needs.
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